When it comes to nail polish, the nail industry is about to enter its next chapter, as the nail company is planning to launch a new line of nail polish that is infused with a natural plant.
The nail company, which is owned by a Chinese firm, said on Monday it will launch the new line, called “Nail Gel,” in October.
The brand is scheduled to launch in six cities across the world, including Los Angeles, Miami, New York, and London, with a launch planned for late-summer in the United Kingdom.
Nail gel will be available in the U.S. in a two-pack of five.
It will also be available globally, with the company saying it will be sold in more than 50 countries around the world.
Nile-based Nail Gel is currently selling at Walmart stores in Los Angeles and other cities in the Middle East, Africa, Europe, and Asia, as well as in Australia and New Zealand.
The company is also selling online.
Nicella-based Pure Beauty is the largest brand of nail and cosmetic companies in the world with a global market value of $2.5 billion.
It said in January that it plans to launch the first-ever nail product with plant-derived ingredients, according to a statement.
“Nail products are increasingly becoming a major part of a person’s everyday lifestyle, from nail polishes to makeup and hair care products, and we want to bring nail-care into the 21st century,” Pure Beauty CEO Dr. Michael Ziegl said in the statement.
The company’s other brands include Dior and Guerlain.